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Modern Retailing Conference

The Modern Retailing Conference (MRC) is where the automotive industry’s most forward-thinking leaders come together to shape the future of retail. Each year, we bring dealers, OEMs, and technology partners into one space to explore the strategies, tools, and practices that are transforming how vehicles are bought and sold.

The Purpose of MRC

MRC was created to address the evolving expectations of today’s consumers and the technologies that drive modern operations. It is designed to help industry leaders reimagine retailing, streamline processes, and create more meaningful customer experiences.

What We Cover

Our agenda is built around the core pillars of modern automotive retail:

  • Data & Analytics — Harnessing first-party data and advanced analytics to measure performance, drive smarter decisions, and create accountability.

  • Digital Retailing — Designing seamless online-to-in-store experiences that make the car buying journey faster, simpler, and more transparent.

  • Customer Experience — Elevating every interaction, from website to showroom, to meet modern shoppers’ expectations for convenience and personalization.

  • Communication — Improving how teams connect with customers across channels — phone, email, text, and beyond — to increase engagement and build trust.

  • Sales Process — Streamlining workflows, aligning people with technology, and creating sales strategies that convert more opportunities into closed deals.

Who Attends

MRC draws progressive dealers, OEM executives, and technology providers who are committed to advancing the industry. Attendees come ready to learn, collaborate, and leave with actionable strategies they can apply immediately in their organizations.

The Experience

The conference combines keynote presentations, interactive workshops, and dynamic networking opportunities. Every session is designed to be practical, forward-looking, and focused on the challenges retail leaders face today.

Why It Matters

Modern retailing is not about maintaining the status quo — it’s about adapting to customers’ changing needs and leveraging the right data, tools, and processes to deliver. MRC is the event where those who want to lead, not follow, gather to explore what’s next.

The Modern Retailing Conference is where the future of automotive retail takes shape.